World wide gin is huge. According to the market research firm Euromonitor, global gin volume jumped nearly 15 percent between 2011 and 2016, reaching 632.2 million liters in 2016. According to Wine and Spirits Trade Association (WSTA), the UK alone, exported £474 million worth of gin in 2016 and the figures is expected to hit £500m before the end of 2017.
Even in South Africa, you can find Hendrick’s, Beefeathers London and Tanqueray next to Gordon’s and Bombay Sapphire Gin in most bottle shops. It is not just the lonely bottle of Gordon’s anymore. The growth in gin has been followed by a growth in the Tonic water market as well with many more tonic brands becoming readily available.
Underneath all the big brand gin expansion, South Africa has been experiencing a growth in the craft gin market. Driven by gin enthusiasts who look to the natural South African botanicals to flavor their spirit. The use of rooibos, high veld botanicals, Karoo shrubs, fynbos and local spices have delivered a wonderful variety of intriguing gins.
Trying a new (unknown) brand for the first time is daunting and many consumers will rather go with the bigger well established brands than buy something they are not sure of. However there is a new concept in SA that takes this uncertainty away.
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On the first op September, Spring Day, an interesting package arrived. It was a gift from ‘The Gin Box’ – South Africa’s first craft gin club.
On a monthly, bi-monthly, quarterly or ad hoc basis (or as a gift for the gin lover) they send you a magnificent box filled with gin and goodies. Each box showcases a small batch craft gin with unique tonics and hand-picked gourmet food items that complement the gin.
What was in the box? The Gin Box for August
My box was filled to the brim with wonderful items. A full size Musgrave 11 gin, Fitch & Leeds Indian tonic water, Just Ginger Ginger Licious glace ginger, vanilla flavoured Ouhuis Rooibos tea and Sweet Temptations Vanilla toffee. There were some delicious chocolates as well, but they did not make it past the unboxing… They were rather tasty. 😜
Another great thing is the information that comes with the Gin Box. A comprehensive little booklet takes you through the selected gin flavors and explains how the different good items in the box pairs with the gin. A perfect start to try this new gin.
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The Gin Box allows you to regularly try new craft gins without the uncertainly and stress of choosing it yourself. What a wonderful idea! I had a sneak peak into the October box and all I can say is… you are in for a treat! A Special Pink box is also planned in October to recognise Breast Cancer Awareness Month.
If you love gin, this is the box for you. Beautifully presented and filled to capacity with wonderful goodies. Delivered to your door every month. What are you waiting for? Go and take a look.
Now I am off to go and enjoy a sunset G&T on this Spring Day with my Musgrave 11 gin and some ginger and the last bit of my vanilla toffee.
News just in from The Gin Box (29 September 2017)
According to CANSA one in every four South Africans is affected by cancer – through diagnosis of family, friends or self. October is Breast Cancer Awareness month – an annual campaign to raise awareness of the risks, the value of screening and early detection.
Join The Gin Box in showing support to all those courageous women who are bravely fighting Breast Cancer, by purchasing a limited edition Breast Cancer Awareness Gin Box for R250.Breast Cancer Awareness Gin Box contains: 50ml Musgrave Pink Gin, Fitch & Leedes Pink Tonic, Sweet Temptations Turkish Delight Toffee, Ouhuis Rooibos Tea, Sperlari alla Frutta nougat, Gingerbon and Comprehensive Distillers Notes, all couriered to your door.
All proceeds will go to three charities offering age-appropriate support and resources for women with breast cancer to make their journey a little bit easier, namely The Pink Drive, Breast Health Foundation and Reach for Recovery.
Jean Buckham, founder of The Gin Box says, “Fighting cancer is particularly relevant to me as my Dad passed away 16 years ago after battling this disease for 2 years. Our own family leaned on the support of incredible causes like these and for this reason, I feel very strongly that we need to support these initiatives.”
Visit www.theginbox.co.za to purchase your Breast Cancer Awareness Gin Box.
Header Photo and Pink Gin Box photo courtesy of The Gin Box.
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