Bell’s Blended Scotch Whisky

Today I look at an affordable brand with a memorable catchphrase. It was also my dad’s every day drinking whisky. So it has been around for quite a while; the Bell’s blended Scotch whisky.

An advert aired in SA round 2014 showed an elderly gentleman in his ambition to learn to read. Throughout the commercial, viewers watch the lead character attend reading classes, spell messages of devotion to his wife using fridge magnets, and play scrabble with his friends.

Ultimately, his motivation is to read the book his son has written. As he gives his son the news he has, at last, read his book, his jubilant son remarks, “Give that man a Bell’s”.

This catchphrase has become part of SA social culture. If someone achieves something extraordinary, people will comment, “Give that man a Bell’s”.

In 1851, Perth based Arthur Bell began to blend various single malts to create a more consistent blended whisky. His two sons, Robert and Arthur, joined the business in partnership in 1895.

By the 1880s, the company was focused on blended whisky. At the end of Prohibition in America, there was a sudden surge in demand, and Arthur Bell & Sons acquired Blair Athol and Dufftown distilleries in 1933.

In 1936 they added the Inchgower distillery to the portfolio. By 1970, Bell’s was the highest-selling whisky in Scotland. Today the brand still has significant market shares in the UK, South Africa, the Nordic countries, Spain and Brazil.

In 1994, an 8 year old age statement was added. It was at a time when there was a surplus of mature Scotch whisky. But in 2008, the supply of mature whisky became a problem, and the age statement was removed.

Bell’s is also known for the ceramic bell-shaped decanters that it released for special occasions such as Charles & Diana’s wedding and Christmas. There is a Bell’s Special Reserve that is (was) available in SA. Bell’s is a blend of about 40 grain and malt whiskies. It includes whisky from all around Scotland, including Dufftown, Inchgower, Glenkinchie and Caol Ila.

These are all blended with Blair Athol’s malt. Bell’s is a brand of blended whisky initially produced by Arthur Bell & Sons Ltd and now owned by Diageo.

Bell’s Blended Scotch Whisky

ABV: 43%

COLOUR: Amber-gold

NOSE: A few alcohol notes that need a few minutes to dissipate. After the alcohol evaporates, there is a fruity sweetness, gentle spice with cereal bits. Hints of shortbread and grain.

PALATE: Not as sweet as the nose.  Notes of malt, oak, pepper and apricots.  The Bell’s blended whisky has a medium body. Some alcohol heat. A few drops of water soften the pepper and alcohol notes and bring more fruity sweetness to the front. I managed to finish the glass with no trouble. The Bell’s whisky is not the most complex dram, but never the less drinkable.

FINISH: Medium long finish. End in notes of pepper and citrus.

RATING: VERY GOOD

The moment I opened the bottle, it brought back so many memories. There was always a bottle of Bell’s in the house growing up, and it was my dad’s regular drinking whisky. His special occasion whisky was the Chivas or the Dimple. The nose immediately reminded me of his glass of whisky.

Also, when we were sick, my mother would make us a remedy of hot milk with sugar and a shot of whisky. The whisky she used was always the Bell’s, and the moment I tasted it, I had clear memories of drinking it with the hot milk in bed.

It was not as sticky sweet, or harsh as the Black & White whisky I had a few weeks ago; quite drinkable, actually. For the price point, it is not a bad buy. What makes this whisky unique, for me, is all the cherished childhood memories that it brings back.

For that alone, it deserves a place in my whisky collection. In South Africa, this blend retails for around R210 and is widely available.

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